Month: December 2014

Reflection of PR

As this semester of my first public relations class comes to a close, it’s time to take a step back and reflect on my time and my experiences. First off, I would like to thank my professor (hats off to you, Wallace) for being the professor I’m glad I chose to take the class with, and that I hope one day I can accomplish all she has. No, that’s not sucking up, just giving some credit where credit is due because there’s an overwhelming lack of that nowadays. Anyways, this semester has had its handfuls of ups and downs.

I would like to start by clearly stating I thoroughly enjoyed this class. Coming in as a Comm Study major emphasizing in Ad/PR, and only being a sophomore with no prior Ad/PR experience, I felt a bit like a deer in the headlights before classes started. However, I quickly settled in and I now feel sure this type of thing is what I want to do with my life. I feel accomplished that I chose a major entering college and, as of right now I suppose, I am sure it is what I want to do (of which, of course, is subject to change because let’s be honest, it is college). I feel I have at least some sort of talent in it, whatever talent that may be, and I feel I can understand the majority of the material that comes with it.

The struggles did not come as often as I had originally planned. As with all classes, there were the occasional brain farts, writers blocks, impossibility to find valid sources, etc. The work load came about as expected, technically being a “supplemental writing skill” class. Although, no greater feeling came than when the final binding went on that campaign book and the final sigh of relief was exhaled. Getting to look down at a semester’s worth of an accomplishment and be proud of every word I put in there. Now, could I take that semester’s worth of a book and make a living out of doing things like that? Ehh…I could give it a shot I suppose.

The biggest and most important thing I learned was that there are so many steps to creating a campaign and planning processes and relationship connections, among the like. I understood being a PR practitioner was a stressful position, but there really are extensive amounts of research and time that go into creating things such as these campaigns. Keeping facts straight, hitting deadlines, planning things out, and maintaining and building relationships are essential to generating a successful reputation for your organization, your public, and yourself.

All in all, it was an interesting, yet fulfilling semester. After going through the long, grueling process, it does make me feel better about myself that I chose something I believe I am going to enjoy and can’t wait to get involved in. I know I will have friends in high and low places and the time can’t come soon enough that I get out there and make a name for myself (or the company or public I represent).