Month: March 2016

Brand Yourself

Wouldn’t branding yourself be painful? Doesn’t that leave a mark and scars? Oh wait…like making a brand for yourself? That doesn’t sound so painful. In fact, it actually sounds beneficial.

Branding yourself is a way to get your name out into the world and let professionals find you without straining themselves too much. Also, it’s a way for one looking for a profession to put their name at the top of the list and reach a greater audience. Brandyourself.com does a great help with that.

Brandyourself.com had me enter some brief information, and then asked if I could identify some Google searches as myself. Alas, only two of the top searches could have had me in them, and they happened to be Facebook and LinkedIn searches. Basically, I have no online reputation, and that is reflected in the featured image of this post. However, this website allowed me to connect my LinkedIn profile and gave me some suggestions to boost my online reputation. Some of these recommendations include adding past employment information, adding educational information, and simply spending five minutes being active on my feed and profile.

And if doing this does not work, here’s a book that might help you, and here’s another. I have never read nor owned either of these books, so don’t blame me if they don’t help. I tried.

Nameplate

I fully admit, for a while I became a social media junkie. Facebook, Twitter, Instagram, Snapchat, LinkedIn, the whole shebang. After getting rid of my Twitter, I’m more of an enthusiast now. However, even with 900+ friends on Facebook, I still don’t feel that my presence is fully out there. So what did I do? I made myself a nameplate.

This way, I can combine all of my necessary professional links together into one place. Isn’t it all about simplicity? If anyone wants or needs to know anything they need to without accessing my private information, all they have to do is see my About Me page. From there, they can visit any of my social media pages, as well as this very blog.

Want to know something about me? You’re one click away.

Social networking? PR News? Who do you think you are, Google?

SEO is vital to anyone out there looking to hit it viral with some kind of crazy idea, skill, or frankly just looking to improve business. If you want the web to know who you are, you have to let it help you. In this case, Google AdWords can be extremely beneficial and simple to use.

I thought I would try it out, and at first I thought it was bossing me around. It wants me to change my own words? Who do you think you are, Google? I put it on the Internet, therefore it’s right. Right?

…anyways, it’s useful for finding keywords that one may otherwise not think of when trying to expand the virtual horizon. For example, using the phrase social media, which is a common phrase, may be better switching to social networking. Even if people delve into a search of social media, the search becomes too crowded and overbearing. Searching for social networking averages less searches a month (40,500), but will have less traffic finding good information. Basically, this is where you want your website to be.

Google made a few more recommendations. Instead of public relations, try out PR news (5,400 searches/mo.). Lay off of social media marketing, and in place use social media campaign (4,400/mo.). Too much social networking sites, try simply social sites (9,900/mo.). Get off the PR research train, hop on the media analysis train (12,100/mo.)

These are a few ways Google helped me improve my blog’s ranking within search engines. If that truly bores you, try a few alternative search engines that serve purposes that Google mostly does not.

Example sentences:

The use of social media is for social networking.

Public relations must stay up to date on PR News.

Mastering social media marketing means running multiple social media campaigns.

Sometimes social networking sites are more complicated than just social sites.

PR research is nothing without media analysis.

 

Featured image: Evans, A. (2014). Retrieved from http://estateagentnetworking.co.uk/blog/2014/11/26/the-importance-of-seo-for-estate-agents/

Infographic

Infographics are, to me, the most consumer friendly and creative way to portray pertinent information. To be completely honest, upon entering this CAP 115  class, infographics were one of the few concepts I was hoping to learn about, and it turns out using Piktochart is extremely easy (and free). Media content nowadays is more pleasing to me when it is simple, visually defined, and concise. Piktochart makes that job a piece of cake.

The topic of my infographic is a quick lesson for beginning Instagram users. Essentially, it is a guide to starting the Instagram journey and rising to fame and fortune like many before. Who knows, anyone could be the next LeJuan James. Fair warning, however: if you do decide to take a peak at his content, I would not suggest it be at work. Another fair warning: Spanish speaking abilities may be required.

instagram-infographic

Cochran, B. (Designer). (2016). Going from Insta-fameless to Insta-famous [Image]. Piktochart. Retrieved from http://magic.piktochart.com