Month: April 2016

What does the future hold?

Alas, the posting of this CAP 105 blog has come to an end…or has it? The semester wraps up in the next few weeks, and in writing the final few posts I had time to reflect on all that I’ve accomplished this semester, as well as what the future holds going forward.

Since this blog was originally a carry over from my former CAP 220 class, I believe I may continue on with it and keep it running. I enjoy being able to express myself in, as I’ve established throughout the semester, a professional yet semi-goofy manner. I find that’s the best way to go through life. What’s work without a little fun?

For what it’s worth, a pro for keeping the blog may be to show some small pieces of work to a future employer, depending on the qualifications and what is asked of me. The posts provide digital evidence of my completion of tasks such as Google Analytics, Infographics, etc. Perhaps if they ask to see some of this work, I’ll see what I can pull out of the ol’ woodworks.

Although, I guess a con of keeping it would be that I may not have done my absolute best work this semester. What I mean by that is that I am my biggest critic. What others may tell me is great I will look at and say I could have done a hundred times better. Sometimes I wish I took more time and worked harder at these small projects. But, maybe that’s just all part of the learning experience is to get your feet wet and start your path.

This blog definitely provides a networking opportunity, though, since not only can anyone read my blog, but anyone else I meet down the road who may have had to/wanted to create a blog at the same time period as myself will give us something to talk about. Who knows, maybe I’ll be the Senior Creative Director at Saatchi & Saatchi one day and someone will approach me asking them to do a business card, but nothing like the one I made with InDesign on my CAP 105 blog. Who knows.

So, where to go from here…

Now that I’ve become accustomed (somewhat) to some of the technology used in advertising and public relations, here’s a look at some jobs I wouldn’t mind applying for (some right away, some may take some more experience):

Content Marketing Specialist – Venture Creations

https://www.linkedin.com/jobs2/view/122231699?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A3989526281460502547120%2CVSRPtargetId%3A122231699%2CVSRPcmpt%3Aprimary

2-4 year’s experience in digital/social media marketing, advertising or other related fields

Experience with PPC advertising using Google and Facebook platforms specifically

Proficient in Photoshop and Adobe Illustrator preferred

 

Digital Content Specialist – X-Rite

https://www.linkedin.com/jobs2/view/137660048?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A3989526281460502778598%2CVSRPtargetId%3A137660048%2CVSRPcmpt%3Aprimary

1-3 years’ experience in Digital Marketing or Marketing Communications

Experience with website content management systems, e-commerce platforms (e.g. Sitecore, Adobe, Drupal, Magento), and analytics tools (Google Analytics, Omniture, Conductor, Domo)

Color specification, graphics, printing or packaging industry experience

HTML and CSS

 

Digital Marketing Director – Grey Matter Group

https://www.linkedin.com/jobs2/view/115635991?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A3989526281460502957263%2CVSRPtargetId%3A115635991%2CVSRPcmpt%3Aprimary

  • Minimum 3 – 5 years experience leading Digital marketing teams
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • In-depth knowledge of social media platforms and their respective user types (Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, etc. and how they are deployed in different scenarios
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Social Media analytics, Social Listening, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Experience in setting up and optimizing social media advertising campaigns including Facebook, Twitter, LinkedIn, Pinterest and Instagram
  • Good technical understanding and the ability to pick up new tools quickly. Working knowledge of HTML, XML, CSS, and JavaScript development and constraints preferred. Familiarity with Social Media brand monitoring products including Radian6, SocialRadar/Atlas, Cision or similar tools helpful. Familiarity with WordPress preferred.
  • Experience project managing web site development preferred. Demonstrated experience leading web development teams helpful

 

Sr. Marketing Associate – Trendway Corporation

https://www.linkedin.com/jobs2/view/115691291?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A3989526281460503112772%2CVSRPtargetId%3A115691291%2CVSRPcmpt%3Aprimary

  • Web experience
  • Social Media
  • Proficient in Microsoft Office software plus some familiarity with InDesign creative software.

 

 

Digital & eCommerce Analyst – Wolverine Worldwide

https://www.linkedin.com/jobs2/view/129689681?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A3989526281460503345846%2CVSRPtargetId%3A129689681%2CVSRPcmpt%3Aprimary

  • Experience with web analytics software (preferably Omniture but also Core Metrics or Google Analytics).
  • Computer skills – Microsoft Excel, Microsoft Word, Microsoft PowerPoint

 

 

There were a few other jobs that perked my attention. Probably the one that caught my attention the most was Digital Marketing Rockstar for DealerOn, Inc. Now, I don’t know about you, but just to have Rockstar in your job title speaks for itself…this is a must have job, people.

Another piece that I noticed was that, using LinkedIn, it tells me how many alums of GVSU work for this company that have a LinkedIn account. There were multiple jobs that said that other GVSU alums worked there, and this would be a plus for me in the networking world. However, when looking at the description for the Wolverine Worldwide position, there were 127 other GVSU alums that work there, just that had a LinkedIn account. This I actually found to be quite astonishing.

 

Featured image retrieved from http://www.lloydstaffing.com/wp-content/uploads/2015/07/interviewer.jpg

Hootsuite: Scheduled Communication

I’m professional…right? Aren’t I? I’m very professional I swear…Okay, if you’ve seen my previous blog posts, I can be a bit informal. However, I do cut to the chase and give the people what they want. At least I think I do.

My personal brand that I’ve noticed throughout my previous posts is that I combine a sense of professionalism along with a bit of informal humor in my writings. Using this aspect, I’ve used the site Hootsuite to connect to my basically-defunct Twitter account (that must be barely hanging on by a thread) and scheduled a few tweets to be sent out to my probably-less-than-200 or so followers. Once again, I took a stance of professionalism whilst combining a joke or two (or five).

Of all of the websites and tools we’ve learned throughout the semester in this CAP 105 class, even though I’m using this at first with my Twitter account, I’ve seen that this can be an enormously vital site to use for advertising and marketing opportunities. Scheduling posts about deals or happenings for a business or website to the exact minute is ideal because timing can be everything in this business. Planning tweets or posts to be released on the exact time most people take their lunch break or get home from work means expanded viewership, higher click rates, and essentially more money to be brought in.

HashtagCAP105GVSU

Wait, that’s not right…

Social Media: Through the Looking Glass

Social media, if anything, is a telescope. It’s a way of seeing friends, family, and even complete strangers from however far away with or without them knowing you are watching. However, that in and of itself has a euphoric feeling to it. Some people feed off the attention and knowing that others are watching and seeing all that is happening in their lives. For example, Selena Gomez has the most followers on all of Instagram with 74.1 million followers and counting (“Instagram”, 2016). Does she gain this kind of following simply for the attention? Maybe. Maybe not. This is one of the larger ways I see people using social media is for the satisfaction of the attention.

The way I use social media would be a bit different. I attend many concerts and sporting events, and socially this gives me something to converse about with friends and coworkers. For those who do not also attend these events, I am asked to post pictures or videos on Facebook or Instagram so that others can see what I was able to enjoy in person. In a way, I do agree that I use it partially for the attention. Although, I would say I use social media more to bond with the people I connect with. Through sharing these pictures and videos, it gives the people I’m connected with a connection to a time in which they too were at a similar event, and we are able then to share these stories and deepen our friendships and relationships.

I’ve seen it change dramatically through Facebook especially, using the new “On This Day” feature. I have had my Facebook account for seven years, and using this feature allows the user to look back on whatever was posted on that given day on the calendar throughout the history of the user’s account. For example, on this day, April 10, in 2009, I was talking about how Spring Break of my 8th grade year went by far too fast. In 2012, my junior year of high school, I posted about how it was two days until the Nickelback concert (fun fact: I’m a huge Nickelback fan). Last year, I was swimming at the Holland Aquatic Center with my girlfriend and her family. Yet, over time it was the focus of topics and grammar that changed for me. I went from posting at least once a day about every single thing that was happening in my life, to topics that I had a passionate opinion on, to events that I feel have significantly changed my life.

Where I find social media to be most beneficial is the way to personally connect to those who one may not always be able to communicate with in person. For each generation there is much variation. The teenage generation uses it often to find and connect to people they may know through mutual friends. In fact, it was reported that at least 57% of teens have become friends with someone they met online (Lenhart, 2015). For my generation, I see it most useful for friends that have already established their relationship to communicate and stay in touch as they physically drift to other parts of the world. For the generation older than myself, it comes off as a way to connect to family and coworkers mostly, as well as reconnect with long lost friends from high school and earlier in life.

Likewise, social media is extremely detrimental. On average, 28% of all online activity is spent on social media platforms (Bennett, 2015). This 28% equals out to 1.72 hours per day for the average user. Almost a full two hours a day strictly on social media? Does this not sound ridiculous? This is the world that we are surrounding ourselves with. It becomes harder and harder to make face to face contact and easier to be behind a keyboard or phone screen. This is making both social and non-social aspects more difficult for the younger generations. Parents are using social media to distract themselves from their children, and vice-versa. In my eyes, this is extremely detrimental.

Social media still seems fairly new, even though many sites have been around for as much as a decade. Now, as I sit here typing this post with my Facebook page open and my Instagram page running on my phone, I take a moment to reconsider all that I truly have put into social media pages, and whether or not all this time was honestly worth what I have missed in the world, or not.

 

References:

Bennett, S. (2015). 28% of Time Spent Online is Social Networking. AdWeek. Retrieved from http://www.adweek.com/socialtimes/time-spent-online/613474

“Instagram accounts with the most followers worldwide as of March 2016 (in millions)”. (2016). Retrieved from http://www.statista.com/statistics/421169/most-followers-instagram/

Lenhart, A. (2015). Teens, Technology and Friendships. Pew Research Center. Retrieved from http://www.pewinternet.org/2015/08/06/teens-technology-and-friendships/

 

Featured Image retrieved from http://www.vandelaydesign.com/wp-content/uploads/free-social-media-icons

 

InDesign

InDesign appears to be a relatively simple program to use. The layout follows along the lines of Photoshop (which would make sense, since they’re both run by Adobe). The unfortunate part about using a program like InDesign is…I’m not as creative as I wish I was.

However, sometimes simple is the way to go. For those it may concern, here is the final product in all of its shimmering glory! This card delivers anything anyone would need to know about my professional background. That being said, there isn’t all that much to it. Yes, I am in fact a Sandwich Artist. Yes, I do in fact speak Spanish. No, don’t ask me to say something in Spanish just so you can hear me say something in Spanish. It’s more annoying than people think.

I feel this card could definitely be a strong representation of someone like myself: simple, to the point, not overly flashy, but gets the job done. Not to mention, I make a mean Rotisserie-style chicken sandwich. Even though the picture shows a hearty Italian B.M.T., I’ll let you decide for yourself.

 

(If it is difficult to read, the card says: Advertising Enthusiast, Spanish Conversationalist, Communications Specialist, Sandwich Artist. For all of your publication or sandwich consumation needs, please contact me at: Email: cochrabe@mail.gvsu.edu)

 

Image in card retrieved from: http://www.yelp.com/biz/subway-la-jolla-2

 

Business Card

Google Analytics Certification

After a couple long…grueling hours of listening to the man in the blue shirt speak on…and on…and on…finally, I am Google Analytics certified. Okay, it really wasn’t all that bad, and to be completely honest, I learned much more than I anticipated.

The entire process itself was time consuming, but there is so much to be learned here that I would highly recommend this become part of job training (if it isn’t already) for research companies. Taking each bit step by step key, since there is SO much to learn and practice in Google Analytics.

There were two parts to the whole process that stood out to me and really perked my interest. The first was the URL Builder. This makes learning and creating URL’s so much more simple and easy to understand after using it a few times. Since I’m no computer whiz, I had no idea what each individual part to the URL meant, but now I can see how each component is a different tracker for different research needs.

The second part was the practice analytics account. This gave a hands on, real-working example of how to use Google Analytics. Listening to the blue shirt talk is one thing, but having an example I can experiment with and adjust myself is a much more effective way of learning.

Everything combined for a memorable learning experience, and I recommend anyone going into advertising or public relations research to become Google Analytics certified!

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