So, where to go from here…

Now that I’ve become accustomed (somewhat) to some of the technology used in advertising and public relations, here’s a look at some jobs I wouldn’t mind applying for (some right away, some may take some more experience):

Content Marketing Specialist – Venture Creations

2-4 year’s experience in digital/social media marketing, advertising or other related fields

Experience with PPC advertising using Google and Facebook platforms specifically

Proficient in Photoshop and Adobe Illustrator preferred


Digital Content Specialist – X-Rite

1-3 years’ experience in Digital Marketing or Marketing Communications

Experience with website content management systems, e-commerce platforms (e.g. Sitecore, Adobe, Drupal, Magento), and analytics tools (Google Analytics, Omniture, Conductor, Domo)

Color specification, graphics, printing or packaging industry experience



Digital Marketing Director – Grey Matter Group

  • Minimum 3 – 5 years experience leading Digital marketing teams
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • In-depth knowledge of social media platforms and their respective user types (Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, etc. and how they are deployed in different scenarios
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Social Media analytics, Social Listening, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Experience in setting up and optimizing social media advertising campaigns including Facebook, Twitter, LinkedIn, Pinterest and Instagram
  • Good technical understanding and the ability to pick up new tools quickly. Working knowledge of HTML, XML, CSS, and JavaScript development and constraints preferred. Familiarity with Social Media brand monitoring products including Radian6, SocialRadar/Atlas, Cision or similar tools helpful. Familiarity with WordPress preferred.
  • Experience project managing web site development preferred. Demonstrated experience leading web development teams helpful


Sr. Marketing Associate – Trendway Corporation

  • Web experience
  • Social Media
  • Proficient in Microsoft Office software plus some familiarity with InDesign creative software.



Digital & eCommerce Analyst – Wolverine Worldwide

  • Experience with web analytics software (preferably Omniture but also Core Metrics or Google Analytics).
  • Computer skills – Microsoft Excel, Microsoft Word, Microsoft PowerPoint



There were a few other jobs that perked my attention. Probably the one that caught my attention the most was Digital Marketing Rockstar for DealerOn, Inc. Now, I don’t know about you, but just to have Rockstar in your job title speaks for itself…this is a must have job, people.

Another piece that I noticed was that, using LinkedIn, it tells me how many alums of GVSU work for this company that have a LinkedIn account. There were multiple jobs that said that other GVSU alums worked there, and this would be a plus for me in the networking world. However, when looking at the description for the Wolverine Worldwide position, there were 127 other GVSU alums that work there, just that had a LinkedIn account. This I actually found to be quite astonishing.


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