Google Analytics Certification

After a couple long…grueling hours of listening to the man in the blue shirt speak on…and on…and on…finally, I am Google Analytics certified. Okay, it really wasn’t all that bad, and to be completely honest, I learned much more than I anticipated.

The entire process itself was time consuming, but there is so much to be learned here that I would highly recommend this become part of job training (if it isn’t already) for research companies. Taking each bit step by step key, since there is SO much to learn and practice in Google Analytics.

There were two parts to the whole process that stood out to me and really perked my interest. The first was the URL Builder. This makes learning and creating URL’s so much more simple and easy to understand after using it a few times. Since I’m no computer whiz, I had no idea what each individual part to the URL meant, but now I can see how each component is a different tracker for different research needs.

The second part was the practice analytics account. This gave a hands on, real-working example of how to use Google Analytics. Listening to the blue shirt talk is one thing, but having an example I can experiment with and adjust myself is a much more effective way of learning.

Everything combined for a memorable learning experience, and I recommend anyone going into advertising or public relations research to become Google Analytics certified!

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Social networking? PR News? Who do you think you are, Google?

SEO is vital to anyone out there looking to hit it viral with some kind of crazy idea, skill, or frankly just looking to improve business. If you want the web to know who you are, you have to let it help you. In this case, Google AdWords can be extremely beneficial and simple to use.

I thought I would try it out, and at first I thought it was bossing me around. It wants me to change my own words? Who do you think you are, Google? I put it on the Internet, therefore it’s right. Right?

…anyways, it’s useful for finding keywords that one may otherwise not think of when trying to expand the virtual horizon. For example, using the phrase social media, which is a common phrase, may be better switching to social networking. Even if people delve into a search of social media, the search becomes too crowded and overbearing. Searching for social networking averages less searches a month (40,500), but will have less traffic finding good information. Basically, this is where you want your website to be.

Google made a few more recommendations. Instead of public relations, try out PR news (5,400 searches/mo.). Lay off of social media marketing, and in place use social media campaign (4,400/mo.). Too much social networking sites, try simply social sites (9,900/mo.). Get off the PR research train, hop on the media analysis train (12,100/mo.)

These are a few ways Google helped me improve my blog’s ranking within search engines. If that truly bores you, try a few alternative search engines that serve purposes that Google mostly does not.

Example sentences:

The use of social media is for social networking.

Public relations must stay up to date on PR News.

Mastering social media marketing means running multiple social media campaigns.

Sometimes social networking sites are more complicated than just social sites.

PR research is nothing without media analysis.


Featured image: Evans, A. (2014). Retrieved from